Liverpool Will Be Transformed Into ‘Taylor Town’ Ahead Of Taylor Swift’s Performances

Ahead of Taylor Swift’s record-breaking Eras tour reaching British shores in a matter of weeks, it has been announced that Liverpool will transform into ‘Taylor Town’ in honour of the star's performances in the city.

Liverpool City Council has unveiled plans to implement 11 art installations, each inspired by a different era of Swift's career, around the city to entertain fans and locals alike from June 8 (Swift will be performing three shows at Anfield stadium between June 13-15.)

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The UK leg of the Eras tour, which, it is estimated, will provide a £997 million boost to the UK economy, kicks off in Edinburgh on June 7 before travelling to Liverpool, Cardiff and London. The 'Fortnight' singer has already taken the Eras tour to five continents, but the Liverpool show will be the first time it will have arrived in England.

Liverpool City Council also confirmed that Liverpool One, Royal Albert Dock, the Metquarter and eight other locations across the city will also be decorated to reflect each of Swift's albums.

'If there was ever going to be a city that would go all-out with a welcome for Taylor Swift and the Swifties, it was bound to be Liverpool,' councillor Harry Doyle said.

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Among the installations that Liverpool, which is the home of The Beatles and Atomic Kitten, has planned are an outdoor Evermore-inspired moss-covered grand piano, a Fearless-inspired mural incorporating the number 13 (the number of albums Swift has released) and a public 'red room' inspired by her bestselling album, Red.

The University of Liverpool will also host 'Tay Day', which it describes as a 'symposium for fans, students and academics to engage with the cultural phenomenon that is Taylor Swift'. It will take place on June 12 and will see academics from across Europe speaking on topics such as Swift's place in feminism.

This isn't the first time that a city has embraced the 'Swift lift' that the star's tour has provided to local economies. In July 2023, Santa Clara proclaimed Swift an honorary mayor for the two nights she was playing in the city and renamed itself 'Swiftie Clara.'

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Naomi May

Digital Editor

Naomi May is a seasoned culture journalist and editor with over ten years’ worth of experience in shaping stories and building digital communities. After graduating with a First Class Honours from City University's prestigious Journalism course, Naomi joined the Evening Standard, where she worked across both the newspaper and website. She is now the Digital Editor at ELLE Magazine and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others. Naomi is also the host of the ELLE Collective book club.