The face of Stella McCartney, founder of 818 tequila and the highest paid model in the world, Kendall Jenner, has a new job as a chatbot for Meta, formerly Facebook.
Unveiled yesterday by its founder, Mark Zuckerberg, at the company’s annual Connect conference, the platform is set to launch 28 artificial intelligence chatbots embodied by celebrities including Jenner, Snoop Dogg and Naomi Osaka.
The AI chatbots will allow users to receive personalised advice with the intention that they will be more interactive and fun to use. The chatbots have also been trained to answer queries on topics such as writing speeches and cooking – for example, sous chef ‘Max’ will help users come up with recipes.
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The move is said to be part of Zuckerberg’s plan to ensure that Meta appeals to a younger audience. Speaking yesterday, he said that the chatbots are about ‘entertainment,’ adding that there may be some limitations as they do not presently have access to real-time information. That will be added in the coming months, he said.
Jenner, meanwhile, has been traversing through Europe attending fashion month. The model walked in Prada's Milan Fashion Week before gracing the FROW of Gucci's show with her rumoured boyfriend, Bad Bunny.
Naomi May is a seasoned culture journalist and editor with over ten years’ worth of experience in shaping stories and building digital communities. After graduating with a First Class Honours from City University's prestigious Journalism course, Naomi joined the Evening Standard, where she worked across both the newspaper and website. She is now the Digital Editor at ELLE Magazine and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others. Naomi is also the host of the ELLE Collective book club.
