Whether it’s enjoying a day of cosplay and dressing up in your Wonder Woman costume to meet Gal Gadot at Comic Con, or waiting in line at a book signing of one of your favourite self-help authors, celebrity meet-and-greets are the perfect opportunity for fans to live out their A-list fantasies.
So, imagine people's glee when the rumours began circulating that Kylie Jenner is organising her own fan convention dedicated to all things Jenner and beauty.
E! News reports that the beauty mogul filed documents to trademark the phrases ‘Kylie Con’, ‘Kylie Kon’, and ‘Kylie Museum’ last week.
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The news outlet reports that the mother-of-one is looking to use the words on clothing and accessories for adults and children, as well as ‘beauty-related consultation services, classes, workshops, exhibitions and interactive experiences for social entertainment purposes’.
Washington D.C. trademark lawyer Josh Gerben – who isn’t involved in Jenner’s company - alluded to the news on Twitter on Wednesday.
Jenner is yet to comment on rumours of her new trademarks and the possibility of a Kylie Con event.
However, given the success of her Kylie Cosmetics pop-up stores and Rihanna, Kim Kardashian’s meet-and-greets in recent years to promote their beauty brands Fenty Beauty and KKW Beauty, respectively, we imagine Jenner to have a lot of success with a Kylie-inspired event.
In December, the entrepreneur made the decision to sell a majority stake of her cosmetics company for $600 million (£463 million).
Kylie Cosmetics is now owned by make-up and fragrance brand Coty, in order to – as Jenner described it – transform the brand into an ‘international beauty powerhouse’.
Last summer, Goop founder Gwyneth Paltrow launched a wellness summit In Goop Health in London, with tickets costing upwards of £1,000.
At the event, visitors were treated with everything from tote bags filled with organic self-care products, Penelope Cruz talking about her experiences of perimenopause, plant-based lunches and a sound healing class.
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Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
