There’s nothing quite like slipping into a piece of clothing that fits so well, you’d think it was tailor-made for you. Imagine: it falls to the perfect length, offers just the right amount of stretch and features hidden pockets exactly where you need them.
We all know the value of good design in our wardrobe – whether it’s the perfect practical staple, a beautiful show-stopper, or the holy grail: those that combine both. Good design is also (we hope) abundant in your home, whether in your furniture choices, or the devices and appliances you use on a daily basis.
Many of us give less consideration to the latter – we buy technology for the convenience it offers, not for aesthetics. But tech brand OnePlus believes that the two are intertwined.
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‘Whether it’s a smartphone, tablet, or pair of earbuds, we’re always staying grounded in what really matters to people,’ says Celina Shi, chief marketing officer of OnePlus Europe.
Take the OnePlus Nord 5, for example: epitomising the brand’s commitment to purpose-driven design, it boasts an impressively thin 8.1mm form, is shaped with smoothed-out edges and is built to a super lightweight finish. All developments, Shi points out, that came in response to community wants: ‘This device brings together sleek aesthetics and durability to give our users the practicality they want’. Here the idea of good design as a response to problem solving is clear as day – just as the raincoat became more compact to make corralling it around easier, so the OnePlus smartphone gets a slimmer finish to make it easier to hand.
But it isn’t all form and no functionality. Shi says that ‘speed, intuitive design and efficiency’ are at the heart of all the brand’s choices – in keeping with its guiding mantra: never settle. As such the OnePlus Nord 5 has a new built-in AI system powered by an ultra-fast processor, speeding up tasks such as photo editing (you can remove unwanted objects in photos with a few taps of the magic eraser) and even shopping (circle any image and the AI will track it down through an intelligent search feature).
The same can be said for the impressive OnePlus CE5 device, an equally sleek phone that’s built to never back down. No, literally – its industry-leading battery power promises to keep you going for longer without reaching for a charging plug. That means business ticks along as usual during long commutes and late evenings.
‘Our ethos is simple: to elevate everyday tasks and create a seamless user experience,’ says Shi. This is evident throughout its range: the OnePlus Watch 3 43mm is a smartwatch that delivers intuitive fitness support in a compact package; the versatile OnePlus Pad 3 tablet is the on-the-go companion putting AI at your fingertips; and the OnePlus Buds 4 wireless earbuds are the adaptive wearables that take noise cancellation seriously.
All three are characterised by an elegant, unfussy aesthetic, with clear thought given to how they work together to enhance the user experience. Where some innovations come as a direct response to practical needs (note the OnePlus Watch 3 43mm’s slimmer strap offering a more secure fit on smaller wrists), others nod to the brand’s own intuitive understanding of where the future of technology is going. A tablet that’s built with a super fast OS system for work-turned-streaming on the go? It’s a yes. Earbuds that deliver super-high quality sound and slip into even the teeniest of handbags? Sign us up.
As Shi reiterates, ‘Our approach has always been and will remain human-centric – a focus on designing technology that never settles in its commitment to real-world relevance.’
It’s no wonder then, that OnePlus’ ecosystem of products are proving popular in a world that values good design.
Explore the full range of OnePlus products
