If we wanted a pair of By Pariah’s hoops before, spotting Hailey Bieber in the brand’s coveted Sabine earrings has really clinched it for us.
The queen of casual-cool looks, Hailey gave her seal of approval to the cult jewellery brand on TikTok. Styling her Sabines with a black mini dress and her signature sleek bun, she taught us all a lesson in how to let your accessories do the talking.
And talk these earrings do: cast from 14-karat gold vermeil and recycled sterling silver, these hoops are defined by their sculptural shell-like curves that are instantly recognisable to the brand.
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It's not the first time we’ve seen this pair on a style icon: Rosie Huntington-Whiteley is also a fan of By Pariah’s gold-vermeil design that's named after the founder's mother Sabine. In 2021, the model and Rose Inc founder wore hers over on her beauty brand's Instagram with an all-black ensemble and a sleek middle parting (we’re sensing a bit of a theme here).
With such a celebrity fan base, it’s hardly surprising the hoops are a brand bestseller. In fact, after Hailey’s recent TikTok, the earrings became sold out at both Liberty and Net-a-Porter (we’ll be the first to tell you when they re-stock this style and you can check out more of the range here while you wait), but luckily are still available on By Pariah's own website.
Just in case you weren’t already sold on the brand, let us introduce you to By Pariah’s other loyal customers: Kendall Jenner, Saoirse Ronan and ELLE’s March cover star Emma Corrin. The actor was spotted in the brand’s Lariat earrings in 2020 – the very same pair Rosie HW famously donned during lockdown with a cosy bathrobe and hair towel.
Founded in 2016, By Pariah’s fairly new to the jewellery scene, but its sculptural shapes, hand-crafted details and eco-credentials (the brand only uses raw materials including recycled gold and untreated gemstones) has already made it a name to watch.
Over the past few seasons, bold jewellery silhouettes have taken over the runways thanks to Schiaparelli's avant-garde gold-casted body parts in 2021 and Valentino's XXL chandelier earrings stealing the SS20 show. But if you don’t live by the ‘bigger is better’ mantra, By Pariah also does delicate demi-fine jewellery as well as luxury pure gold pieces finished with lab-grown diamonds.
The beauty of the Sabine hoops is they work with everything. Take cues from Hailey and Rosie and wear yours with tonal looks or opt for louche shirting and distressed denim – we love how the 'undone' styling embraces the earrings' natural curves.
Shop more of ELLE’s favourite curved jewellery pieces right here:
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Rosie Davenport is an Ecommerce Writer at Cosmopolitan UK and Red Online, covering fashion, beauty and travel reviews, as well as major sales events such as Black Friday and Amazon Prime Day. Rosie has reviewed everything from Reformation dresses to the latest massage guns and knows the new brands to bookmark as well as the latest trends to follow. Before this role, Rosie was a Fashion Ecommerce Writer on publications including ELLE, Harper’s Bazaar and Good Housekeeping for nearly two years, and gained a MA from Central Saint Martins in Fashion Journalism in 2021, focussing on the rise (and rise) of fashion podcasting. Rosie has also worked at The Times, been a sub editor at The Mail on Sunday’s weekly YOU magazine and produced in-depth retail reports for the trend forecasting agency WGSN. Her career highlight? Previewing Prada’s AW21 menswear show in the depths of lockdown and interviewing Miuccia Prada and Raf Simons from her bedroom. Outside of work, Rosie can be found rummaging through vintage shops or getting lost in one of London’s iconic department stores. You can follow Rosie on Instagram @rosie.davenport
