Topshop’s highly anticipated comeback this summer is the launch on every Millennial's lips. Luckily for us, it's kickstarting the new era with a bang — and we're all invited to celebrate.
This August, the beloved high street retailer will return to the catwalk for the first time in seven years, staging a blockbuster fashion show in London to reveal its AW25 collection. For now, the location is top secret, but Topshop said it would be a ‘landmark’ setting in the capital.
The show will be followed by a street party, complete with live music, DJ sets and surprise guests from the London creative community. Both events will be open to the public, the brand said.
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The looks from the show will be available to purchase on the newly re-launched Topshop.com website. Fans can expect to shop fashion-forward takes on new season outerwear, tailoring and denim pieces from both Topshop and Topman, along with a sneak preview of more looks set to drop later in the year.
As the first high street brand to stage catwalk shows during London Fashion Week, Topshop was a pioneer of bridging the gap between high fashion and the British high street. The brand first partnered with the British Fashion Council in 2003 to sponsor its NEWGEN talent programme — which counts Simone Rocha, Christopher Kane, Erdem, and Dior creative director Jonathan Anderson among its alumni — before joining the official schedule with a catwalk show in 2005.
In its heyday, its fashion shows were staple events on the London Fashion Week calendar, with names including Adowa Aboah and Jourdan Dunn gracing the runway, while celebrities like Kate Moss, Alexa Chung, Kendall Jenner and Lily Allen sat front row.
In line with Topshop’s roots of discovering and championing next generation talent, the brand is hosting an open casting to recruit models for the show, in collaboration with Wilhelmina Models, with applications open until August 4.
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