Milan Fashion Week back in February served us countless internet-breaking moments – from Bella and Gigi Hadid dressed as furniture for Moschino, Kendall Jenner rocking red hair and Fendi's itsy-bitsy, teeny tiny bags, to the much-anticipated reveal of what is surely the hottest collab of the year: Adidas x Gucci.
There had been rumours about a possible collaboration between the two brands for a while, but Gucci's AW22 'Exquisite' show confirmed the news by sending models down the runway in high-fashion pieces featuring both the signature GG monogram and three-stripe logos.
Alessandro Michele teased the collab by sending the first models out in reworked classic Adidas trainers, before giving us the goods we'd been waiting for: exquisitely cut, modern suiting featuring the lateral three stripes, adidas-embroidered knitwear, sporty-chic dresses and ultra-covetable accessories including hats, bags, gloves and shoes.
And a few months later, Gucci teased the new collection once more with a series of Instagram posts showing models wearing the retro-inspired collab while doing various forms of exercise. Referencing the rich sporting heritage of both brands, pieces include funky leather golf bags, brightly-coloured co-ords, tennis-inspired polos and skirts, chic anoraks and every logo-covered accessory imaginable.
Fashion lovers and hypebeasts the world over have been waiting for news on the drop with bated breath, ever since. And now, finally, the collection has landed – though getting your hands on it might not be as simple as you first thought.
Shop Adidas X Gucci Now
The first adidas x Gucci collection dropped online on June 7, available to purchase solely via the 'My Gucci' or Adidas' 'Confirmed' platforms. With prices starting at £375 for a double-logoed baseball cap, it's well worth signing up for first access via both brands' exclusive platforms now (don't worry, it's free) – before the whole lot, inevitably, sells out.
Top of our shopping list? A pair of super-chic pink Gazelles, the revamped mini Horsebit bag and the forest-green tracksuit co-ord. Race you to the checkout...
Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
