Earlier this week, Rihanna sent the Navy into a tizzy when she stepped out in New York City in a pair of oversized statement sunglasses that had "Fenty" inscribed on the sides. She wore the mysterious Fenty shades again during another outing in New York City.
Is she dropping a standalone sunglasses collection or a full-blown accessory line? Neither—at least, not yet: the singer is gearing up to take her fashion reach to the next level by going luxury.
According to WWD, Rihanna is joining forces with LVMH Moët Hennessy Louis Vuitton, home to Fendi, Christian Dior, Kenzo, Givenchy and more, to launch her very own luxury house, which would make it the first time ever LVMH chairman and chief executive officer Bernard Arnault launched a brand new house under the company since Christian Lacroix in 1987.
Read Next
To start, Rihanna will receive assistance from employees from LVMH's brands, including Louis Vuitton and Celine, along with her own team to develop her collection, which will likely include fashion, leather goods and accessories, due out sometime this year.
Of course, this news comes as no surprise as Rihanna has already whipped up several fashion collections, including her debut collection with UK retailer River Island in 2013 and then multiple collections (and runway shows) for her Fenty x Puma range. Fashion aside, the singer has become a formidable force in the lingerie department with her eponymous lingerie label Savage x Fenty and the beauty world with the launch of Fenty Beauty.
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Prior to joining the team, she was an Editorial Fellow at ELLE.com. In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor’s degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.
