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Why Doechii Is The Beauty Icon We All Need Right Now, And How To Recreate Her Best Looks
She's a real style chameleon
We're only just getting into spring and already 2025 is proving to be a mega year for Doechii. The 26-year-old Florida-born rapper and songwriter was nominated for three Grammy Awards this year for Best New Artist, Best Rap Performance and Best Rap Album (which she won). She's a force to be reckoned with, and if the red carpets are any indication, it's clear that not only is she reshaping the music industry, Doechii is also set to be this generation's fashion and beauty icon too.
Forget formulaic dressing or committing to a single aesthetic, Doechii understands that the world of style and glamour is limitless, and it's hers for the taking. Doechii's style is imaginative and experimental, keeping us on our toes as she transforms from one look to the next. No appearance is the same, and we can always rely on her to deliver a major moment that will no doubt go down in pop culture history.
Who's on Doechii's glam team?
Doechii regularly collaborates with stylist Sam Woolf for her impeccable looks, which include ensembles by Thom Browne, Valentino, and Schiaparelli. The only thing more impressive than the performer's style is her hair, make-up, and nails, which never fails to leave us in awe. Doechii and her glam team - which often include hairstylist Malcolm Marquez, make-up artist Dee Carrion and Chelsea Uchenna alongside manicurist Rachel Sun - seem to create characters, each one elegantly detailed and executed with polish.
In a world where micro social media beauty trends are imploring us to stay within the confines of looking one specific way (often bare-faced yet perfectly chiselled and glossed to the high heavens), Doechii is truly the beauty icon this generation needs as she explores everything from pixie cuts and blushing cheeks to full fringes. Expressive, imaginative, and most of all, joyous - Doechii is in a league of her own and we can't wait to see what she does next.
Doechii's best beauty looks
Medina Azaldin is the beauty editor of ELLE and Harper's Bazaar UK, working across print and digital features. She has more than seven years journalism experience and has previously written for Red and Good Hoousekeeping. When she's not demystifying the latest skincare ingredient, sniffing out the next big perfume trend or uncovering the science behind wellness practices, you'll most likely find her in Hatchards Piccadilly or watching a crime series with her cats. Oh, and she's a competitive cheerleader, too.

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