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What The ELLE Editors Are Shopping From Sephora

The ultimate beauty mecca has finally landed in the UK.

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True beauty obsessives will remember the joy of a Sephora pilgrimage well. From armfuls of Tatcha’s Silk Canvas primer – loved long before it arrived on our shores – to packets of K-Beauty cult heroes, the iconic beauty retailer has long been the only place to get your hands on the industry’s buzziest brands.

And now, as you’ve likely already heard, Sephora has finally come our way: yep, it’s time to welcome the US’s favourite beauty mecca to our shores.

While we have a little while to wait for a physical store – which is reportedly landing in London in 2023 – the shiny new Sephora UK site is now live (in place of the Feelunique site, which the retailer acquired last year), and we’re ready to scroll until our fingers hurt.

Sure, all the blockbuster brands are ready and waiting, but it’s the cult heroes and coveted exclusives we’ll be adding to cart first. There's the retailer's top-selling base product ever from beloved organic brand Ilia, and a whole host of hyped new names, from Patrick Starr's ONE/SIZE to the skintellectuals' favourite Skinfix.

Not sure where to start? Take it from the real obsessives: this is your Sephora UK starter kit.

What The ELLE Team Are Snapping Up From Sephora

1
Roberta Schroeder, Senior Ecommerce Editor

Ilia Super Serum Skin Tint

Ilia Super Serum Skin Tint

I must admit, I was pretty surprised when I found out this is Sephora's best-selling foundation ever – but since getting my hands on one, it hasn't left my kit.

As the name suggests, it feels like a silky, water-based serum, but packs a punch in the pigment stakes, making skin look instantly bright and even. The ingredients list stands up to scrutiny too: there's niacinamide to balance oil, squalane for moisture, and even factor-30 mineral sunscreen.

2
George Driver, Senior Beauty Editor - Digital

By Joy Adenuga Brush Soap Set

By Joy Adenuga Brush Soap Set
Now 83% Off
Credit: .

Taking brush cleaning to a whole new level is make-up artist Joy Adenuga. After changing the game with her tinted eyelash glue/liquid liner, Adenuga has come for our dirty make-up brushes and we're more than grateful. Housed in a chic mustard-hued pouch, these three vegan brush cleansers sweep away leftover make-up for squeaky clean bristles. Even better, you can choose from three high end scents: vanilla, oud and orange, to treat your tools to an eau de parfum update.

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3
Medina Azaldin, Senior Beauty Assistant

Danessa Myricks Beauty Colorfix Foil

Danessa Myricks Beauty Colorfix Foil

US-based make-up extraordinare Danessa Myricks is known for her love of colour and otherworldly textures, so it stands to reason that her namesake line excels at both. I can’t wait to get my hands on these foil pigments, especially in the shade Mermaid. The shimmers will leave your eyelids looking like a magical galaxy, and they stay put through long nights out. My going out-out make-up game is forever elevated; all I need is this little tube.

4
Jennifer George, Beauty Editor

Make Up For Ever Artist Color Pencil

Make Up For Ever Artist Color Pencil

Beloved by one of my favourite MUAs and Instagram follows, Katie Jane Hughes, this 'colour pencil' (used as a lip liner) could become your next handbag staple. I'm not even a big lipstick wearer, but like to wear this under a pinky-nude balm to add volume and definition.

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5
Roberta Schroeder, Senior Ecommerce Editor

Skinfix Barrier+ Foaming Clay Cleanser

Skinfix Barrier+ Foaming Clay Cleanser

Skinfix is a brand laser-focused on the skin barrier – which (as someone who's been burned by a high-strength serum before) feels highly appealing to me.

The first thing I'll be trying is the brand's cult clay cleanser, which combines oil-absorbing kaolin with coconut surfactants to deliver what sounds like an incredibly satisfying cleanse. If you want to keep congestion at bay but can't tolerate alpha-hydroxy-acids, I reckon you'll love this.

6
Medina Azaldin, Senior Beauty Assistant

Ilia Color Block High Impact Lipstick

Ilia Color Block High Impact Lipstick

Ilia is well-loved by LA starlets and supermodels for its fresh-face finish and skin-caring formulas. As someone who’s always up for trying a new lipstick, this showstopping Hollywood Red is just the ticket. Given Ilia’s penchant for great formulas, I expect this will go on silky smooth with plenty of hydration.

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7
Katie Withington, Beauty Assistant

Huda Beauty Cheeky Tint Blush Stick

Huda Beauty Cheeky Tint Blush Stick
Now 13% Off
Credit: .

Pros

Cons

    In an effortless scribble-and-blend stick, this foolproof colour melts into the skin like butter. Seamlessly blending even over powders, this is possibly the easiest blush you’ll ever use. Not only does it give your cheeks a subtle glossy tint, not too pigmented from the get-go, this playful colour can also be layered again and again for a warm and vibrant pop.

    Headshot of Roberta Schroeder
    Roberta Schroeder
    Senior Ecommerce Editor, Luxury

    Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.  


    Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.  


    When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder

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