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What The ELLE Editors Are Shopping From Sephora
The ultimate beauty mecca has finally landed in the UK.

True beauty obsessives will remember the joy of a Sephora pilgrimage well. From armfuls of Tatcha’s Silk Canvas primer – loved long before it arrived on our shores – to packets of K-Beauty cult heroes, the iconic beauty retailer has long been the only place to get your hands on the industry’s buzziest brands.
And now, as you’ve likely already heard, Sephora has finally come our way: yep, it’s time to welcome the US’s favourite beauty mecca to our shores.
While we have a little while to wait for a physical store – which is reportedly landing in London in 2023 – the shiny new Sephora UK site is now live (in place of the Feelunique site, which the retailer acquired last year), and we’re ready to scroll until our fingers hurt.
Sure, all the blockbuster brands are ready and waiting, but it’s the cult heroes and coveted exclusives we’ll be adding to cart first. There's the retailer's top-selling base product ever from beloved organic brand Ilia, and a whole host of hyped new names, from Patrick Starr's ONE/SIZE to the skintellectuals' favourite Skinfix.
Not sure where to start? Take it from the real obsessives: this is your Sephora UK starter kit.
What The ELLE Team Are Snapping Up From Sephora
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder


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