With decades of experience under her belt as a supermodel, make-up ambassador, cosmetics line curator and website and brand founder, it's no overstatement to say that Rosie Huntington-Whiteley is a beauty mogul in her own right. Having fronted major campaigns with everyone from Hourglass to Hugo Boss, created her own line of make-up for Marks & Spencer and launched her beauty platform, Rose Inc., the Brit model has more than earned her qualification as one of the game-changers transforming the beauty industry.
Now, Huntington-Whiteley is taking her beauty expertise to the small screen, with her brand new Quibi series 'About Face'.
What is 'About Face'?
Premiering on August 10, the six part mini series follows Rosie as she picks the brains of the industry's most influential minds - how they got started, who helped them along the way (in some cases, who didn't) and what makes them tick.
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'When I launched my beauty website, I was learning more about the people behind these beauty brands by covering their products — and it quickly became obvious that we were only just scratching the surface,' Huntington-Whiteley told Refinery29.
'I knew each of these founders had a story to tell that brought a unique perspective to what it means to be an entrepreneur today.'
Adding Executive Producer to her already extensive CV, the mum of one teamed up with the production company behind 'Project Runway' to create 'About Face'. Her goal? To inspire a new generation of beauty lovers.
'For so long, the beauty industry has been dominated by large conglomerates who controlled the manufacturing, distribution, and marketing of beauty brands,' Huntington-Whiteley told Refinery29. 'What we’ve witnessed in the last five years is a complete disruption of that age-old business model, and for the most part, these disrupters are women.'
Who features in the show?
The real question here is, who doesn't? From founder of the Huda Beauty empire, Huda Kattan to the brains behind Instagram's original hype brand Glossier, Emily Weiss, and Beyoncé's go-to make-up artist Sir John, Rosie traverses the globe to speak to the beauty industry's most influential names.
Oh, and did we mention Kylie Jenner? Yup, watch with fascination as the supermodel quizzes the youngest member of the Kardashian/Jenner clan on starting the worldwide beauty sensation that is Kylie Cosmetics.
Chrissy Teigen's personal hairstylist and the woman who basically invented the 'lob', Jen Atkin and Korea's ultimate beauty influencer with a casual 7.1 million followers, Pony Makeup, complete the impressive line up of interviewees.
Check out 'About Face' will from August 10 on Quibi
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George Driver was the former Senior Beauty Editor - Digital at ELLE UK.
