Abigail Southan
Senior Fashion Ecommerce Editor
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
24 Best Handbag Brands That Editors Love, From DeMellier to Dragon Diffusion
From the luxury powerhouses to those niche labels Cool Girls can't get enough of.
The 22 Best Wedding Shoes For Every Bride In 2025
Bridal footwear so chic it might just outshine the dress
Bella Hadid Can't Stop Wearing Vivaia's Sneakerinas – Here's How To Style The Divisive Shoe
The cult Cristina shoe is back in a sporty Re-Nylon and we're hooked.
The Best Wedding Suits For All The Power Brides Out There
From Reiss to Roland Mouret, these are the chicest two-pieces for modern nuptials.
Raffia Bags Are An It-Girl Favourite – These Are The 13 Best To Buy Now
From leather-backed woven totes to boho basket vibes, find your new favourite.
The 21 Best Australian Clothing Brands To Know In 2025
From Bassike to Posse, these are the hottest names to know from Down Under.
The Best Swimwear Brands To Have On Your Radar This Summer
Our list of the best swimwear to invest in now, whether you're into sporty cossies or barely-there bikinis
This Denim Brand Is Affordable But Looks Designer – Here's Why 4 ELLE Editors Are Obsessed
From the barrel-leg pair to a great straight-leg cut, here are all the Aligne jeans worth buying.
Beauty Pie Reviews From (Very Honest) Editors Who've Been Members For Years
The beauty member's club has a seriously strong following – but is it really worth signing up? As long-time users, we have some thoughts...
25 British Brands You Should Get To Know, From Damson Madder to Aligne
The coolest home-grown talents in the UK, these are the names – both niche and new – to shop now.
A Layered Necklace Set Will Do Your Styling Work For You – Here Are 15 Of The Best
Nail the art of stacking instantly.
The Best Clogs For Women To Buy For A Touch Of Boho
This wooden shoe is back once again. We blame Chemena Kamali.
The 12 Best Nighties To Swap Your Pyjamas For In 2025
This breezy cotton nightwear is comfortable and on-trend
The Best Pyjama Brands To Have On Your Radar
Nightwear that's actually worth investing in, from the brands that do it best.
The 23 Best Shoe Brands Our Editor's Keep Coming Back To
From the ultimate cowboy boot to the original mesh flat, these are the shoes you'll see the ELLE team investing in this year.
The Best Lingerie Brands To Know About Right Now
ELLE's edit of the best lingerie to invest in now, whether you're all about invisible thongs or 'granny' pants.
How To Get Rid Of Rosacea Permanently – The Insider's Guide
Working your way from the inside out, here's how to successfully keep rosacea at bay.
23 Dress Brands You Need To Know About
From niche must-knows to emerging talents, these are the labels that serve up the perfect one-pieces every season.
15 Best Satin Skirts and Half Slips To Buy Now And Wear 24/7
From your classic black midi to the silky lace-trimmed minis we've been seeing everywhere lately.
15 Affordable Designer Bags To Invest In Now
From influencer-approved contemporary styles to the very best of vintage, here are the best styles to shop around the £300 mark.
The Best Under Slips For All Those Slinky, Sheer Dresses
From seamless shapewear to the perfect base for that translucent tulle dress, we've found all the solutions.
15 Sunglasses Brands You Need To Know About For Summer
Plus, how to find a pair that actually suit your face shape when you're browsing for sunnies online
The Best British Jewellery Brands To Have On Your Radar, From Missoma To Completedworks
The affordable UK jewellery brands worthy of your hard-earned wages
The Curly Girl Method – How To Get Curly Hair Looking Its Best
If you're struggling to quit heat, here's how to make the most of your natural curls
Bridal Pyjamas Are Nearly As Important As The Dress These Days...Here Are 15 Nightwear Sets We Love
The wedding or hen-appropriate nightwear looks we love
Strappy Sandals Are Always A Good Idea – Here Are 15 Pairs For Every Occasion
You need this naked shoe in your wardrobe, whatever the weather.
Reformation X Jimmy Fairly Is Back And We Want All The Sustainable Sunnies
The duo is back for a second season with a lineup of covetable and eco-friendly sunglasses
The Poppy Delevingne Nobody's Child Collab Is All Crochet And Sultry Slip Dresses - Here's Our Best Buys
We're here for this Noughties Nostalgia
The 13 Best French Clothing Brands To Get To Know
From Sézane to Soeur, these labels are the reason French girls always look très chic.
13 Wedding Dress Brands And Designers To Know When Browsing For The Big Day
From traditional bridal boutiques to affordable online gems
'Embracing My Natural Curls Has Been Life-Changing' – Here's How To Quit The Straighteners
How Abigail Southan finally broke up with her straighteners after 15 years – and was thanked with healthier hair and a daily lie-in.
These Are The 10 Coolest And Best Coat Brands To Know Now
Because in the UK, you pretty much need outerwear all year round
