CGI Models and Zoom Campaigns: How Designers Are Getting Creative in Quarantine
When the going gets tough, the tough get wildly innovative.
When the going gets tough—and it doesn't get much tougher than right now—creative people, well, get creative. That includes fashion designers, who are finding ways to make the standard campaigns and promotional projects feel new while still adhering to social distancing rules. We've seen everything from remotely shot projects by Jacquemus and Victor Glemaud to creative still life sessions (Alexander McQueen) to avatar models (Chromat's collaboration with Reebok). Moschino designer Jeremy Scott is even driving around L.A. making deliveries of his collection to friends, famous and non-famous alike. Take a look at all of their out-of-the-box projects in our gallery below. And for a full list of the spring 2020 campaigns, go here.
Jacquemus
Bella Hadid was among those who posed for photographer Pierre-Ange Carlotti for Jacquemus's latest campaign, shot over FaceTime.
Jacquemus
Alexander McQueen
The house enlisted big-name photographers like Ethan James Green and Lea Colombo (left) to shoot its Tread Slick shoes in different cities.
Alexander McQueen
Chromat x Reebok
Lil Miquela isn't the only CGI model in town. To showcase the Reebok Zig Kinetica sneakers from its spring 2020 show, Chromat worked with CGI animators and artist duo Pussykrew to outfit avatars in the looks.
Chromat x Reebok
Indira Scott in Victor Glemaud
Glemaud introduced curve sizing for fall, with pieces going up to a 3XL. To celebrate, he enlisted his fashionable friends Indira Scott, Precious Lee, Kimberly Drew, and Adeline to model the looks as part of a Zoom dance party and self-shot campaign.
Precious Lee in Victor Glemaud
Liz Goldwyn for #MoschinoAtHome
Goldwyn was one of the lucky people to get a special delivery of Moschino's painterly spring 2020 collection from Jeremy Scott. As in, the designer himself dropped it off at her door, as he did with other subjects like artist Rosson Crow, letting each woman interpret the look in her own way. You can find all the results on the designer's Instagram feed.
Michelle Montiel for #MoschinoAtHome
Miu Miu's #MiuMe Project
Model/actress Du Juan (left) and Love magazine editor Harriet Verney have posed for FaceTime self-portraits wearing new or rediscovered Miu Miu items of theirs as part of the brand's new series.
Miu Miu's #MiuMe Project
Readers Also Read
The White Skirt That Won’t Quit
A$AP Rocky Just Perfectly Copied Rihanna
Katseye Keeps It Cool and Confident Onstage
The Coziest Chic Travel Pants to Shop Now
