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With sites like Net-a-Porter, Shopbop, and Stylebop on-boarding new fashion brands faster than you can add to cart, it's hard to keep up with what's really worth shopping. To see what brands insiders are really excited to carry for fall, I touched based with the buyers, fashion directors, and industry experts at these sites and others.
Neous
"Neous is certainly a brand to watch. It combines abstract modernism and clean lines with classic Italian shoemaking traditions. The buy includes the brands' signature mules as well as their first foray into boots. I really love their sculptural details, which play into our top trends: kitten heels and mules. This is a brand that works perfectly for any trend you are interested in this fall season." — Lisa Aiken, Net-a-Porter fashion director
Neous Embellished Leather and Suede Slippers, $430; net-a-porter.com
Neous Leather Ankle Boots, $640; net-a-porter.com
Neous Paneled Leather and Perspex Mules, $460; net-a-porter.com
A.W.A.K.E.
"A.W.A.K.E. launched earlier this year and I am really looking forward to the fall. Founded by Natalia Alaverdian, the brand has a fresh take on shirting, coats and dresses with a quirky edge. Everything is very wearable and made to be a stand-out piece. From a trench coat with a cut-out in the front to a pleat skirt with unexpected fabric, each item has a bit of a twist. I suggest pairing one of their pieces with something super-relaxed, such as a re-worked shirt with denim and a simple pump, or a striped pencil skirt with a t-shirt and trainers."— Lisa Aiken
A.W.A.K.E. Oversized cotton-blend poplin shirt, $600; net-a-porter.com
A.W.A.K.E. Striped cotton-poplin wrap top, $600; net-a-porter.com
A.W.A.K.E. Coated cotton tapered pants, $333; net-a-porter.com
Wanda Nylon
"Johanna Senyks' collection is for the ultimate cool girl—she uses metallic and vinyl, and even tailors with an urban edge. I knew I loved the collection when I wanted try it on myself when I visited the showroom. At the top of my personal wishlist is the mixed-media tweed and shirting skirt—with the matching button-down and glossy patent bomber." — Lisa Aiken
See net-a-porter.com for more information
JACQUELINE ROSE
"Exquisite pendant necklaces and signet rings that look vintage-y and feel so right."—Caroline Maguire, Shopbop fashion director
Jacqueline Rose Relic Coin Link Necklace, $335; shopbop.com
Jacqueline Rose Signet Ring, $195; shopbop.com
Jacqueline Rose Signet Ring, $225; shopbop.com
WaiWai
"Straw handbags on another level! I love the new take on a classic style with their acrylic and tassel details." — Caroline Maguire
WaiWai Balaio Shoulder Bag, $552; shopbop.com
WaiWai Betina Bag, $610; shopbop.com
WaiWai Jabuticaba Bag, $563; shopbop.com
Borgo de Nor
"Borgo de Nor is a beautiful new brand founded by Carmen Borgonovo and Joana de Noronha, two women with masses of experience in the fashion industry across magazines, styling and sales. They have brought this vast knowledge to a range of fantastic dresses that are at once effortless and statement-making." — Coco Chan, Stylebop head of women's ready to wear and accessories
Borgo de Nor Printed Dress, $639; stylebop.com
Borgo de Nor Printed Cotton Dress, $899; stylebop.com
Maggie Marilyn
"New Zealand-based Maggie Marilyn has become somewhat of a breakout star in 2017, with sculpturally ruffled pieces that are easy to wear but attention-grabbing, all at the same time." — Coco Chan
See stylebop.com for more information
Y/Project
"Y/Project, a hugely deserving winner of the recent ANDAM prize, is one of our top picks. Glenn Martens' thoroughly intellectual approach to elevating everyday wardrobe pieces has turned out some of the best separates we'll see this fall. Special mention for his knockout denim." — Coco Chan
See stylebop.com for more information
Halpern
"We are delighted to be launching Michael Halpern's debut collection. I love the show stopping bold glamour of the eveningwear: lavish sequins, a full spectrum of colors and body-sculpting silhouettes." — Natalie Kingham, Matches Fashion buying director
Halpern Sequin-Embellished Velvet Bustier Top, $1,935; matchesfashion.com
Halpern Asymmetric-Draped satin Bustier Top, $3,130; matchesfashion.com
Halpern Sequin-Embellished High-Rise Flared Trousers, $1,385; matchesfashion.com
Summa
"Launching in July, Summa is a brand we are really excited to hero this autumn/winter. The collection has a great androgynous aesthetic which is thoughtfully created with luxury fabrics and architectural silhouettes. It is the go-to brand for tailored separates, coats, suiting and dresses layered in a monochrome palette." — Natalie Kingham
See matchesfashion.com for more information
Kwaidan Editions
"I am really excited to launch Kwaidan Editions this August. The brand focuses on wardrobe essentials with an emphasis on fabrication: great skinny roll necks, salopette-inspired trouser suits and elevated winter coats." — Natalie Kingham
See matchesfashion.com for more information
H:ours
"Perfect for Vegas or date-night. All of the bodysuits fit great and the fabric is so nice. I love the diversity." — Lauren Yerkes, Revolve buying director
H:ours Off Shoulder Cheeky Bodysuit, $108; revolve.com
H:ours One Shoulder Bodysuit, $98; revolve.com
H:ours Beaded Stripe Bodysuit, $238; revolve.com
Amur
"Summer calls for so many weddings/showers to attend and I've been able to find multiple dresses from Amur to cover all of my events. This brand is so cute!" — Lauren Yerkes
Amur Jessica Top, $376; revolve.com
Amur Phoebe Dress, $495; revolve.com
Amur Ida Skirt, $428; revolve.com
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