Kanye West's Yeezy Season 3 show, which doubles as the release for The Life of Pablo, Kanye's new album, has begun. A minute-by-minute account of the show at Madison Square Garden, from ELLE.com editorial director Leah Chernikoff, who's on the scene. Catch up to the minute updates on ELLE's Snapchat, @elleusa:
7:29 p.m.: Kim is proud:
5:42 p.m.: Kanye West teases a video game inspired by his deceased mother's journey to heaven:
5:32 p.m.: Kanye makes a speech: "It feels so good to my music family, my wife, her sisters, and all of NYC standing behind the crazy n**** from the interviews. Thank you Adidas for paying for this." This inspires audience members to chant "Fuck Nike."
5:22 p.m.: Frank Ocean is spotted in the audience:
A "fuck Nike" chant happens earlier, led by Kanye though he did not participate in it.
5:09 p.m.: A model throws up a Black Power fist:
5:07 p.m.: Caitlyn Jenner posts a look backstage before the show:
5:00 p.m.: On stage are supermodels Naomi Campbell, Veronica Webb, Alek Wek, and Liya Kibede.
Kanye West makes a vulgar Taylor Swift callout in the lyrics:
And a Rob Kardashian one:
4:54 p.m.: The Kardashian sisters are all dancing to Kanye's songs. They know all the words:
4:53 p.m.: Naomi Campbell is a queen in fur:
And here's what the presentation and models looked like:
4:41 p.m.: Kim is spotted with super blond, straight hair.
Kendall is spotted, holding North West, who has a lollipop:
Along with Lamar Odom, making his first appearance:
4:37 p.m.: The Kardashian-Jenners have all arrived, wearing white, fur, and sparkles:
4:19 p.m. Models enter the tent:
Instructions for the performers were posted on Twitter. No smiling is permitted:
4 p.m.: The venue before the show started:
The venue is able to hold 18,200 people. Tickets were sold from $50-$135 officially.
*This post has been updated throughout.
