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ELLE’s Ultimate Guide to the Best Online Shopping
If loving this lifestyle is wrong, we don’t want to be right.
At this point, shopping feels like more than just a guilty pleasure. We’ve got to take the joy where we can find it, right? And if you find your peace in between the racks of a department store, so be it. We don’t think you should be ashamed or bashful about your passion for retail. An appreciation for beauty and style is an admirable quality. In fact, we commend you. And we relate—deeply so.
All that said, if you’re bored of hitting the same storefronts again and again, you’ve come to the right place. Here, we’re breaking down the 76 best sites to shop online. Whether you prefer buying multiple brands and categories all in one place or prefer a more curated, directional selection, there’s something here for you. The best part? You don’t have to leave your house. From new and noteworthy trends to our reliable tried-and-true labels, feast your eyes on our lineup of the best online stores.
Leset
What’s for sale: Cozy minimalist basics
What we love it for: Butter soft fabrics you’ll want to sleep in
Prices: $$
One Leset piece is never enough. Start with one divinely smooth sweater, and soon enough you’ll find yourself decked out from head-to-toe.
What customers are saying: “There’s something so luxurious about having nice loungewear instead of old T-shirts and sweatpants. It’s one of those little upgrades that becomes essential once you have it.”
Theory
What’s for sale: Minimalist classics
What we love it for: Capsule wardrobe dressing
Prices: $-$$$
Lightweight merino wool, pull-on linen pants, and regular sales are just a few of the things Theory customers appreciate most about the brand.
What customers are saying: “If someone told me I could only buy from one brand, it would be Theory in a heartbeat.”
M.M. LaFleur
What’s for sale: Thoughtfully designed clothes for women
What we love it for: Suitcase heroes
Prices: $$
There’s a lot to love about M.M. LaFleur, but our favorite part is the intentionality behind every item. Whether it’s a wrinkle-proof dress that you can wear right off the plane or a proprietary folding hemline that requires no tailoring, this brand is all about finding style solutions.
What customers are saying: “Very kind response to my having lost all my M.M. LaFleur clothes in one of the California fires. Replaced what I had and got some new items that I really like. I appreciate the empathetic response to my situation!”
St. Agni
What’s for sale: Capsule wardrobe essentials
What we love it for: The brand mission—and damn good clothes
Prices: $$-$$$
Celebrity stylists and editors alike love St. Agni, so the odds are pretty good that you will, too. Browse refreshing neutrals with the peace of mind that this Australian brand cares deeply about its impact.
Uniqlo
What’s for sale: Just about everything for women, men, kids, and babies
What we love it for: Affordability that doesn’t come at a cost to quality
Prices: $
Uniqlo is a brand for the people. Meghan Markle loves the signature trench coat, people everywhere love the sling bag, and best of all, everything is ultra budget-friendly.
What customers are saying: “Beautiful construction at an affordable price.”
Veronica Beard
What’s for sale: Women’s workwear with a flair
What we love it for: Statement pieces that still feel timeless
Prices: $$-$$$
What’s better than one Veronica? Two, obviously. This brand, which was founded by two Veronicas who married brothers, is for the badass working woman that looks good and knows it.
What customers are saying: “Class, elegance, power.”
Anine Bing
What’s for sale: Crisp womenswear and quiet luxury accessories
What we love it for: Quality staples done beautifully
Prices: $$-$$$
This brand is a favorite of industry insiders, and a well-priced one, at that. Anine Bing knows exactly what she’s doing, and the fashion set has taken note.
What customers are saying: “Great quality, and I receive compliments all the time. My new favorite brand. Chic and simple. Definitely a way to elevate your style.”
Lane Bryant
What’s for sale:Women’s apparel, intimates, swim, and activewear in sizes 10-40
What we love it for: Celebrating real bodies
Prices: $
Lane Bryant carries 97 bra sizes—97! We didn’t even know there were that many. Suffice it to say, don’t settle for a less-than-perfect fit.
What customers are saying: “Finally, a curvy fit that actually fits a curvy body. It has been years since I’ve worn a pair of jeans that didn’t constantly have to be pulled up. These actually fit, and I love them! I wore them all day and never once had to pull them up. Thank you, Lane Bryant.”
Guizio
What’s for sale: Ensembles for It girls and office sirens
What we love it for: Knockout party looks
Prices: $-$$
Danielle Guizio is an It girl herself, so she should know what her crowd really wants. High on that list: oops-proof mini skirts with built-in underwear.
Skims
What’s for sale: Men’s and women’s activewear, lingerie, shapewear and loungewear
What we love it for: Fit and functionality
Prices: $-$$
Kim Kardashian really hit the nail on the head with Skims. With lingerie and loungewear designed to fit everyone’s needs, the brand has solutions for any situation.
What customers are saying: “It snatches my body so well and the color is so pretty. Make sure to size up if you want a comfortable fit, though, it’s still going to snatch you like it’s suppose to.”
Selfridges
What’s for sale: Men’s and women’s clothing, accessories, beauty, tech and gifts
What we love it for: Wide variety
Prices: $-$$$
Just like any other major department store, the British equivalent of American favorites, Selfridges, offers a huge variety of products. Designer handbags meet with accessibly-priced ready-to-wear, men’s and kid’s collections, gifts and tech.
FWRD
What’s for sale: Women’s clothing, accessories, and beauty
What we love it for: Designer favorites and resell initiatives
Prices: $-$$$
FWRD is a great place to find designers like Isabel Marant and R13, mixed in with Balenciaga and Acne Studios. The site offers all kinds of product categories, including a resell category that sells pre-owned designer handbags.
What customers are saying: “It’s my go-to place for pretty much everything. Best selection, best prices, best customer service!”
Adanola
What’s for sale: Women’s loungewear and activewear
What we love it for: Effortlessly cool loungewear
Prices: $-$$$
For active or loungewear that’s not just any old pair of sweats, Adanola has you covered. Chic oversized button down shirts, soft knit tees and sweaters, and effortless active sets can all be found here.
What customers are saying: “Quick shipping, easy to use website, great choice.”
Aje
What’s for sale: Women’s clothing and accessories
What we love it for: Unapologetically and elegantly feminine
Prices: $$-$$$
A popular Australian brand, Aje creates clothing to fit all kinds of life situations. From work to vacation, Aje sells beautiful, feminine clothes and accessories that can carry you there.
Beklina
What’s for sale: Women’s clothing and accessories
What we love it for: Unique bohemian designs
Prices: $$–$$$
Beklina is a great shop for those with slightly bohemian or kooky style. Bright colors and patterns mix unapologetically with crochets and plisses and comfortable shoes to match.
La Ligne
What’s for sale: Women’s clothing and accessories
What we love it for: The entire wardrobe
Prices: $$-$$$
La Ligne creates easy, elevated, everyday pieces from silk skirts to striped sweaters. The variety allows customers to find the right piece for them, but prices are accessible enough to build out an entire capsule wardrobe.
What customers are saying: “Pleased with natural fabrics, like merino, wool, and silk. Not easy to find these days. Well-made, comfortable and stylish.”
Seezona
What’s for sale: Women’s clothing, swim, and accessories
What we love it for: Finding new favorite designers
Prices: $$-$$$
Seezona offers clothing and accessories that range from simple and classic to trendy and flirty. From swim to gowns and all the accessories in between, you can find your new favorite designer on this site.
What customers are saying: “Beautiful and unique designs. Absolutely love shopping with your company.”
L'Agence
What’s for sale: Women’s clothing, swim, and accessories
What we love it for: Lifestyle shopping
Prices: $$-$$$
For Parisian-meets-LA style, L’Agence offers a lifestyle in addition to clothing. The brand prioritizes fit, so once you find what works best, your entire wardrobe could easily be L’Agence.
What customers are saying: “The brand L’Agence is consistently meticulous in curation, quality and sizing.”
Harrods
What’s for sale: Men’s and women’s clothing, accessories, beauty and homeware
What we love it for: Established brands
Prices: $$-$$$$
British powerhouse retailer Harrods needs no introduction, but since we live in a world of online shopping, we must include this heritage retail brand. The brand’s buy spans over all kinds of brands, so you can find both cool and classic items. The in-store experience is beloved, of course, but why not shop online, too?
What customers are saying: “This is one place where you totally get immersed into shopping! Love this place and it’s a one stop shop for anything you want to buy from perfumes, bags, toys, furniture, cosmetics, chocolates etc.”
Alo Yoga
What’s for sale: Men’s and women’s activewear, workout equipment, beauty, hair, and skincare
What we love it for: Matching sets worthy of endless mirror selfies
Prices: $–$$$
Loved by Kendall Jenner and the Hadids, Alo Yoga is one of the best brands for athleisure gear you can actually work out in. Or wear to brunch. Or for an impromptu photoshoot. Truly, no one does on-trend workout sets quite like Alo.
What customers are saying: “Really love [the item] and I think the material is great...The order also came with a 30-day free trial of their Alo Yoga service which you can access through their Alo Moves app...I’d definitely try/check it out!”
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