Valentina Valdinoci//LAUNCHMETRICS SPOTLIGHT For the Capricorn: Bel Air Brunette
Christian Vierig//Getty ImagesCapricorns love structure and sophistication, meaning they effortlessly slot into the quiet luxury aesthetic. Prioritizing elegance over fleeting trends, they favor timeless tones that exude refinement—often paired with a sharply tailored cut.
Think strong neutrals (like Bel Air brunette, a high-shine, expensive-looking tone) that evoke a no-nonsense energy, always finished with a high-gloss sheen, perfect for any professional environment.
For the Pisces: Sunflower Blonde
Francesca Babbi//LAUNCHMETRICS SPOTLIGHTLago describes Pisceans as “emotional, creative, and intelligent”—all traits rooted in their dreamy, romantic nature. Combined with their affinity for water, it’s no wonder “mermaid hair” continues to hold their gaze.
Sunflower blonde brings that fairytale quality to life with honeyed tones that are soft and fluid. For a whimsical flourish, tinsel threads can be woven through for festival season magic.
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For the Aquarius: Strawberry Peach
Francesca Babbi//LAUNCHMETRICS SPOTLIGHTOften thought of as the most daring sign—or “visionaries of the zodiac,” as Lago describes them—Aquarians are naturally drawn to experimental beauty looks. The more unexpected, the better.
Sea-foam green, vibrant orange, and pastel lavender probably already feature on their mood boards, but strawberry peach offers a playful and creative twist. Eye-catching yet ephemeral, it’s ideal for a few bold weeks before they move onto their next daring idea.
For the Virgo: Off-Black
Valentina Valdinoci//LAUNCHMETRICS SPOTLIGHTDetail-oriented and effortlessly chic, Virgo’s strike the balance between practical and perfectionist just so. To seamlessly slot into their highly organized life, their hair shade must “enhance the skin tone while looking perfectly polished,” says Sara Cassidu, colourist at HARI’s King’s Road.
For lighter skin tones, sandy hues work well; olive undertones suit caramel. But for deeper tones, off-black delivers a subtle richness—clean, classic, and as meticulous as a Virgo.
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For the Gemini: Ice
Szymon Brzóska//LAUNCHMETRICS SPOTLIGHT“Intelligent and curious, Geminis love versatile colors that change with the light,” Lago says, and an icy blonde shade fits the brief perfectly.
Bright, intriguing, and ever-adaptable, it keeps up with their mercurial moods. Better still, it serves as a blank slate should they suddenly crave a pop of pink or a wash of pastel. Restlessness, after all, is a defining trait.
For the Sagittarius: Copper Ginger
Szymon Brzóska//LAUNCHMETRICS SPOTLIGHTAdventurous and always on the move, Sagittarius hair should never feel too polished. This is a sign that craves freedom, so anything too high-maintenance is off the table.
Copper ginger offers the perfect solution: bold but not brash, warm but still playful. It’s a color that’s as flexible as they are—easily dialed up or down depending on their next big idea.
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For the Cancer: Cocoa Balayage
Andrea Adriani//LAUNCHMETRICS SPOTLIGHTCancers may be labeled the least adventurous sign, but that doesn’t mean their color has to be dull. As sensitive homebodies, they prioritize comfort and connection, so low-maintenance beauty choices often reign supreme.
Cocoa balayage is a subtle yet chic option: soft, warm, and easy to grow out.
For the Libra: Copper Pumpkin
Vincenzo Grillo//LAUNCHMETRICS SPOTLIGHTWith an artistic eye and an appreciation for aesthetics, Libras pay extra attention to beauty trends. While effortless elegance is the goal, plenty of hours of work will go into their appearance in order to look polished from all angles. The current hair shade du jour? Copper pumpkin—balancing grace, romance, and elegance with a fashion-forward flare.
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For the Leo: Merlot Balayage
Melodie Jeng//Getty ImagesLeos love to turn heads. Jennifer Lopez and Madonna are prime examples of the sign’s flair for center-stage confidence, and their hair reflects that. But while Leos love attention, they also call the shots on their terms.
Merlot balayage fits the bill: bold, dramatic, and far from ordinary. Bonus points if it’s paired with a clashing beauty look to dial up the drama.
For the Aries: Ash Blonde
Valentina Valdinoci//LAUNCHMETRICS SPOTLIGHT“Fiery, energetic, and not afraid to stand out” is how Lago sums up Aries, making ash blonde their perfect shade. Cool and bright, it plays against the sign’s natural fire element, creating an unexpected yet powerful contrast.
Its boldness only adds to their sense of self-assurance. Still not convinced? Just look to Lady Gaga, a textbook Aries, for inspiration.
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For the Scorpio: Grape Violet
Valentina Valdinoci//LAUNCHMETRICS SPOTLIGHT“Scorpios are bold, impulsive, and incredibly passionate,” says Cassidu—and they need a hair color that reflects this intensity.
Grape violet, with its sultry depth and touch of mystery, captures their magnetic essence perfectly. It’s the kind of shade that invites a second glance. Just ask fellow Scorpios Lorde, Willow Smith, or Tracee Ellis Ross—all of whom ooze mystique.
For the Taurus: Coffee
Szymon Brzóska//LAUNCHMETRICS SPOTLIGHTClassic, comforting shades are where a Taurus feels most grounded—look at Adele, Jessica Alba or Audrey Hepburn as perfect examples. A rich coffee tone offers understated glamour with just enough depth to elevate their natural beauty.
Warm, low-maintenance, and endlessly wearable, it’s a color that mirrors their calm, steady energy, and it’s chic to the core.
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