Aemilia Madden
Aemilia Madden is a freelance writer, editor, and consultant with over 10 years of experience in the fashion industry. She’s written for publications including Vogue, Harper’s Bazaar, Elle,The Cut, and The Wall Street Journal.
She also writes a newsletter called , that covers stuff we buy, places we go, and the people we want to be. Previously, she held roles at The Zoe Report, WhoWhatWear and Popsuagar. Aemilia attended the University of California, Berkeley where she majored in Political Economics. In her time away from the internet, Aemilia is probably out on a hike.

How Livestreamed Shopping Became QVC for Zoomers
Turn on, tune in, and splash out.

The New Age of Knitwear
A whole host of designers, from JW Anderson to Henry Zankov, are turning the soft touch of cashmere and cotton on its head with bold sweaters that surprise and delight.

A Mood Board Is Worth 1,000 Words
As wedding dress codes get more specific, guests are looking for some assistance.

Are You Ready for a Lit Girl Summer?
This season, reading is the ultimate luxury.

The Future of Fashion in 2024
The fresh talents, luxury debuts, and brand-new ideas enlivening the fashion landscape right now.

Forget Quiet Luxury—These Are the New Luxury Hero Pieces
A new coterie of cult brands are focused on making a singular product that’s all about the material.

The Best 2000s Fashion Trends Making a Comeback
Love them or hate them, these are the styles from the aughts everyone is trying out in 2024.